The Truth About Disney’s Quiet MCU Reboot Plan
The MCU didn’t just slow down – the factory shut down.
Here’s what Disney will never put in a press release about Marvel’s rebuild.
The Truth About Marvel’s Broken MCU Machine reveals how the once-unstoppable Marvel content factory finally collapsed under its own weight. The Truth About Marvel’s Broken MCU Machine traces the shift from “it’s all connected” hype to “it’s all homework,” and explains why Disney had no choice but to tear down and rebuild how Marvel makes movies and TV.
Michael Keane breaks down the infamous “fix it in post” doctrine, where Marvel shot blockbuster films without locked scripts and leaned on exhausted VFX artists to save broken third acts. With unions pushing back and labor leverage gone, Marvel’s slowdown isn’t a choice – it’s survival. We dig into the Daredevil: Born Again reset, the new focus on traditional showrunners, pilots, and multi-season arcs, and what the Marvel Spotlight banner really means for casual viewers.
We also look at the long game: why Disney is holding the X-Men as its last insurance policy, how Avengers: Secret Wars could reboot the MCU into a cleaner timeline, and what the success of Deadpool & Wolverine and X-Men 97 says about what fans actually want. If you care about how Hollywood is changing behind the scenes, this Marvel rebuild explained video is for you.
0:00 How Marvel’s content factory took over Hollywood
0:55 Superhero fatigue vs the real production crisis
2:23 VFX revolts, union wins, and the MCU slowdown
4:05 From head writers to real showrunners on Disney+
5:59 Marvel Spotlight and ending the “homework” era
7:08 The X-Men insurance policy & Secret Wars reboot
8:53 Can Marvel rebuild trust with audiences?
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Video by: Michael Keene & Ilgaz Erel
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