THIS Proves It… | Publishing, Quality and Cadence

I recently announced that we have aspirations to publish at least 100 books this year between the Rippaverse and RippaSend (our creator-owned wing). Naturally, this caused some concern, with people assuming that high quantity automatically equals low quality.

In this video, I address why this “Quality vs. Quantity” argument is a complete non-sequitur. The reality is that we are operating as a real publisher, not a solo passion project. We have multiple creative teams working simultaneously—Ronilson Freire on Norfrica, Caanan White on Saoirse, Bart Sears on Salvage, and Cliff Richards on Isom. They aren’t all writing and drawing the same book at the same time.

We look at the history of the industry to prove that high output is the standard for successful creators. From Walt Simonson’s legendary 40-issue run on Thor to John Byrne’s Fantastic Four, and even modern hits like Scott Snyder and Nick Dragotta’s Absolute Batman, professionals get work done.

Taking five years to make a single comic doesn’t make it better—it just means you aren’t a publisher yet. We are playing catch-up to the industry standard, and we are just getting started.