Pushing Experiential Boundaries with SoWhen?

Real-time 3D isn’t just for games, and SoWhen? is proving it.

In this interview, co-founders Mohamed Marouene and Freddy Koné share how their creative studio uses Unreal Engine to build immersive experiences across industries; from entertainment and energy to mobility, brand activations, and even Fortnite islands. By blending storytelling, technical precision, and game design thinking, they help global clients rethink how they communicate and innovate.

They also reveal what they look for in talent: hybrid creatives who mix technical skill with artistic vision, stay curious, take risks, and push beyond their comfort zone.

► Learn more about UEFN Development
Narrative Experiences in UEFN
Why UEFN Matters | Unreal Fest Orlando 2025

► Follow SoWhen? on Instagram: https://www.instagram.com/sowhenstudio

► Check out more SoWhen? videos on YouTube: https://www.youtube.com/@SoWhenTheCreaTechCompany

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