MCDONALDS BUSTED

McDonald’s Built A 515 Page Customer Dossier And It’s Terrifying
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A McDonald’s loyalty customer used California privacy law to request his personal data and received a staggering 515-page report. Beyond purchases, offers and reward points, the company reportedly estimated his future visits, typical spending, favourite products and likelihood of abandoning the brand, exposing just how aggressively fast-food apps monitor and predict their customers.