Jaguar rebrand backfires miserably as 4,000 jobs set to be cut

​Writer and comedian Michael Loftus believes Jaguar’s brand can be revived despite the UK car manufacturer’s slashing of 4,000 jobs.

​“I think these companies are all learning their lessons, like Disney’s bringing back ladies and gentlemen to the announcements,” Mr Loftus told News24 host Rita Panahi.

​“I want everybody to have jobs and survive.”