Gotta give him props… | Iron Lung

Markiplier’s Iron Lung isn’t just a successful indie film—it’s a signal of where media is headed. Self-financed, made for a specific audience, and released outside traditional channels, Iron Lung shows how creators are increasingly bypassing gatekeepers and building directly for their fans.

In this video, I talk about why this model is exciting, why it’s divisive by nature, and why we’re likely moving away from massive, consensus-driven releases toward smaller, more focused projects. This isn’t just happening in film—it’s happening across media.