Coalition urged to offer voters genuine solutions amid One Nation noise

Political strategist and advisor Yaron Finkelstein says the Coalition needs to offer voters genuine solutions amid One Nation’s surge.

“You really have to think this is far more complicated than just a rebrand, the product has to be more attractive,” Mr Finkelstein told Sky News Australia.

“They’re trying to find a way that people want to buy what they’ve got, and there’s a lot of noise in trying to do that, including One Nation.

“Ultimately, it’s about persuading those voters that they offer a genuine solution to fix problems, not just a feel-good factor.”