Blockschmidt on CLO x Unreal: Fashion Campaigns & Immersive Visuals | Unreal Fest Stockholm 2025
This session recorded at Unreal Fest Stockholm explores how the CLO x Unreal LiveSync workflow powers digital x physical campaigns at the intersection of fashion, music, and immersive experiences.
Watch Berlin-based artist Blockschmidt dive into the Adidas x Foot Locker Megaride campaign he directed, for which he built a 3D trailer in UE showcasing the sneaker’s futuristic identity.
A MetaHuman, dressed in CLO-simulated garments and wearing the Megaride, takes the viewer through the story of exploring the city on foot in a new pair of shoes—designed as an immersive launch trailer and social media activation.
Splash! Festival 2024/2025—Germany’s biggest hip hop festival with 30,000 attendees—scaled its merch commerce and brand identity through CLO x MetaHuman mainstage visuals.
Blockschmidt digitized the full merch collection in CLO and visualized it through MetaHuman animations styled on the festival’s identity, including its iconic balaclava. The animations were shown on ten-meter-high MAG screens during changeovers and VJed live into performances—and even triggered in real time when a moshpit was about to erupt.
In both Adidas and Splash!, the CLO to Unreal LiveSync workflow enabled fast iteration, high-fidelity garment simulation, and seamless integration, showing how UE brings digital fashion into campaigns, concerts, and large-scale activations.
Learn more about Unreal Engine here: unrealengine.com
#DigitalFashion, #Blockschmidt, #CLO, #UnrealLiveSync, #MetaHuman, #UnrealEngine, #UE5, #UnrealFestStockholm