This is just… Sad

Apparently a black YouTuber is openly boycotting Godhood Comics, another company owned by a black creator. I don’t want to get too deep into the ins and outs of the specific boycott, but I want to give you insight into what’s actually happening here because this is a pattern.

“Support black businesses” has always had an asterisk. The unspoken condition is that you align ideologically and politically. If you don’t, you’re not just unsupported — you’re targeted. They will go harder at you than they would anyone else. It’s not apathy. It’s active delegitimization. Your work magically becomes the worst thing ever — not because they evaluated it honestly, but because giving you credit would legitimize you, and they can’t have that.

And I need people to understand that this has nothing to do with blackness. This is about modern progressivism. But somehow they’ve successfully conflated the two. They’ve taken an entire political framework and welded it onto black identity so that any deviation from their platform is treated as a deviation from your race. If you’re black and you hold a position like minors should not be medically transitioned, somehow that becomes a black issue, and now you’re a self-hating conservative trying to appease white people — even if you’re not a conservative. That’s the game.

It’s amazing how progressives have been able to control this conversation while being completely inconsistent. They claim to champion black creators and black businesses, but the moment they discover you don’t align with them politically, the support doesn’t just stop — it reverses into hostility. The standard was never about the work. It was never about the community. It was about compliance.
I’m black. I’m married to a black woman. My child is black. I’m in a functional, loving, black relationship, and I built a company that has made millions of dollars off original black characters. None of that matters to these people. Because I don’t think the way they want me to think. And in their minds, there is only one way to be black. That’s the real conversation nobody wants to have.