Some people HATE this…

Nvidia just announced DLSS 5, an AI-powered feature they’re calling a breakthrough in visual fidelity for games. And the response has been fascinating — not because artists are upset, that’s been happening for a while — but because even people who are pro-AI, people on our corner of the internet, are pushing back hard. Community notes calling it AI slop. Gamers saying it’s needless. That’s a shift worth paying attention to.

Here’s what I think is happening. There is so much money invested in AI right now — from hardware companies like Nvidia to the OpenAIs and Anthropics of the world — that these companies feel a duty to keep innovating. Too much capital is on the line for them not to. But as they push forward, they’re inevitably going to start innovating on things people don’t actually want. And when that happens, you get backlash — not just from the usual critics, but from the people who were in your corner.

This matters because AI is still a speculative market. Most of these companies are not profitable yet. OpenAI isn’t making money. Most of the big players aren’t. The pricing we’re seeing as consumers isn’t based on what the market has determined — it’s based on speculation and projections about future returns. So public perception at the consumer level is absolutely critical to where this all ends up

.I’m not saying AI is going to fall off the map like NFTs did. It won’t. But the general perception of AI can absolutely steer the direction companies take, what they invest in, and how aggressively they push features into products. And this Nvidia situation might be an early signal of that dynamic playing out. When even your supporters are saying nuke it from orbit, that’s worth paying attention to.