This was a MISCALCULATION | AI and the Future

The assumption was simple: small creators would use AI, but major institutions wouldn’t need to. That assumption ignored one critical factor — incentives.

When billion-dollar brands can cut costs, maintain control, and monetize at scale, they will. And once the social stigma softens, adoption becomes inevitable.

In this video, I discuss how AI entered the economy as a “wash,” why the real power remains with brands, and why alternatives may ultimately be more likely to hire creatives than the institutions many were desperate to defend.