CCA II – “The Economics of College Sports”

CCA II: The Economics of College Sports
November 8 – November 10, 2026

As traditionally understood, the primary purpose of college sports is to complement classroom learning by developing good character among student athletes. Fulfilling this purpose has become increasingly complicated as college sports has developed into a multibillion-dollar industry. This second CCA of the 2026-2027 academic year, co-sponsored by the Ludwig von Mises Lecture Series, will consider the economics of college sports, including the effects of athlete compensation, as well as potential reforms.
*All times listed are in EST

November 8
4:00 p.m.
“Human Action and College Sports”
Kerianne N. Rubenstein
Syracuse University

8:00 p.m.
“Private Equity in College Sports”
F. Andrew Hanssen
Clemson University

November 9
4:00 p.m.
“Forgetting the Mission of College Sports”
Jack Brewer
Former NFL Player

8:00 p.m.
“How NIL Is Ruining College Basketball”
Clay Travis
Founder, Outkick

November 10
4:00 p.m.
“NIL from a Public Choice Perspective”
William L. Anderson
Frostburg State University

8:00 p.m.
“Reforming College Sports”
Kevin Lennon
Former NCAA Senior Vice President of Policy and Governance

*All times listed are in EST