UE for E-commerce: Driving Conversion with Pixel-Streamed Configurators | Unreal Fest Chicago 2026

Modern e-commerce demands more than static imagery. Today’s consumers expect highly interactive, photorealistic experiences before making a purchase—whether they are customizing a luxury vehicle or visualizing the perfect piece of furniture for their home.

In this session recorded at Unreal Fest Chicago 2026, Toby Roberts (COO, 3D Source) hosts a panel discussion featuring industry innovators Steven Bauer (SVP of E-commerce and Digital, Arhaus) and Seth Burgett (CEO, Gateway Bronco).

Together, they explore how leading brands are leveraging pixel-streamed 3D configurators, powered by Unreal Engine’s unmatched visual fidelity, to revolutionize the digital buyer’s journey.

This panel highlights how 3D Source’s toolset bridges the gap between raw 3D data and seamless web experiences, demonstrating two distinct applications of the technology.

The panelists discuss the challenges and triumphs of deploying high-fidelity configurators at massive scale at (Arhaus), alongside the power of using hyper-customized, premium real-time visualization to drive confidence in luxury, custom purchases (Gateway Bronco).

Press play to discover how moving beyond traditional photography into interactive, real-time pixel streaming enables brands to deeply engage customers, build trust, and ultimately move the needle on e-commerce conversions.

Find out more about Unreal Engine here: unrealengine.com

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