Would I Start the Rippaverse Again? I’d Start It Sooner.

Would I start the Rippaverse again? Not only would I do it again — I’d get started earlier. 2018, 2019 instead of 2022. When I launched, I didn’t know what to expect. Isom #1 doing $3.7 million was not anticipated. But I realized quickly the audience was waiting on this. The ambition was validated by the customers. My only regret is not starting sooner. If you’re sitting on something bold and keep waiting for the right time — stop. It might already be late.

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